The 10 steps below demonstrate with a real example how to get more than 10,000 fans on your Facebook business page.
Facebook is the king of social networks with more than 1.79 billion active users per month (Updated December 2016). It is used by more than 60% of Internet users Worldwide and it is a great tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).
To take advantage of this for business purposes, you need to have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.
What is the importance of having many Facebook fans on your business page?
It indicates popularity – It goes without saying that the number of fans reveals how popular a website is. A Facebook business page with 100,000 followers is more popular than a page with 1,000 fans and this leads to a number of other benefits (described below).
It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).
Why did they do this? Because in today’s World a successful business, website or blog needs to have a lot of Facebook fans. Five Years ago this did not make any difference but in the 21st century, social proof is important.
More fans, more visits – The more fans you have, the greater is the number of people that will see your posts in their timeline and possibly visit your website.
While this is true, it should be noted that not all your fans will see your posts.
As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your followers (no more than 4 %) will see your status updates.
This number can vary, but what is important to understand now, is that if you have 10,000 fans and you post a new update, it will be seen organically by a max of 300-400 people.
It’s good for SEO as well – Although officially Google does not admit that social media is a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, than not so popular websites (other factors being equal).
How to go from 0 to 10,000 Facebook fans
Now that you are convinced that having a lot of Facebook fans is important for your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.
Note: These are the exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans and it continous to grow organically.
Step 1: First things first – you need to have a Facebook business page
It may sound silly for the experienced but for beginners to social media this may be something new: A personal Facebook page is different from a business page.
If you want to have friends on Facebook to share your holiday photos then you need to create a personal page but if you want to have fans and followers for your website or business then you need to create a Facebook business page.
So, the first step is to ensure that you create a Facebook business page and the second step is to make sure that your page is properly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most important optimization tip of all.